PROMAX
GrAphic Design — Social & EMAIL Marketing — Branding — web design — SIgnage & Print
Chad Freeman, Director of Marketing
TEAM
Promax, now recognized as the Global Entertainment Marketing Academy, served as a professional association in entertainment marketing. It provided members with educational and social programs, yearly conferences, and notably, presented The Promax Awards.
My responsibility as the in-house designer was to aid in the rejuvenation and enhancement of the brand. I produced membership materials for digital and print platforms; managed social media and email marketing campaigns; created signage, web designs, and booklets for various conferences and awards programs; and redesigned the website.
Promax Station Summit
Conference 2022
Design Approach
PROCESS
When I started, the Promax brand lacked cohesion and formality. One of my objectives was to invigorate the brand and establish a stronger distinction between the organization and its various conferences and awards programs. I created intermediary brand guidelines to ensure consistency across marketing materials and outward-facing collateral. Furthermore, I generated visual content for member engagement through digital programming and developed materials for membership drives to encourage active participation within the organization.
A significant undertaking involved producing all marketing materials, event tools, and digital outputs for numerous conferences and awards programs held in 4-6 markets worldwide throughout the year. Collaborating with external design firms responsible for overarching creative direction, I coordinated the development of necessary assets to seamlessly integrate with program content. Additionally, I undertook a complete redesign of the Promax website to align with the revitalized brand, while also restructuring the awards programs pages and platforms for enhanced user experience.
OUTCOME
As a result of my efforts at Promax, I aided in the successful elevation of membership numbers and boosted revenue from awards program entries and conference attendance. Additionally, I played a leading role in fortifying the visual identity of Promax.
Communication — Logo Design — Visual Communication — Resilience — Empathy — Integrity — Storytelling — Organization — Collaboration