Brandom.
A collection of work that is important to see, but as more of a medley.
Civic
Alliance
Civic Alliance is a nonpartisan coalition of businesses united by their commitment to a thriving democracy. I contributed by developing social media assets to promote elections and democracy, crafting pitch decks, and comprehensive playbooks to guide companies in supporting democracy in the workplace. A notable accomplishment was creating a billboard for Times Square, complemented by a full-page advertisement in the New York Times.
Act Real
Natural
Based in Los Angeles, Act Real Natural specializes in real people casting for commercials, television, and film. The owner had a desire to refresh the identity while still honoring its roots. I sought to inject some of the owner’s quirky and unique personality into the brand, while also drawing inspiration from the three color cells of classic TV sets—red, blue, and green. I aimed to infuse the identity with an edgy feel, ensuring it stood out amidst the multitude of casting agencies in the area.
Hudson Companies
Hudson Valley Wealth Management, a financial investment firm headquartered in New York, aimed to revamp its identity to modernize the brand, appeal to younger investors, and rebrand as Hudson Companies. The updated identity features an abstract representation of the iconic river valley landscape, incorporating three distinct color schemes of blue, green, and yellow for each of the company's three branches—Venture, Wealth, and Private—inspired by the river, sky, and land. The clean, sans-serif typeface Akkurat brings a contemporary feel.
Mission Dispensaries
In my role as a Designer at Metalmark Partners, I supported the Creative Director across various facets of this unique cannabis brand. I spearheaded projects such as educational medical posters for doctor's offices, informational guides, product cards, in-store signage and art, merchandise designs, and even a life-sized huggable cannabis nugget (look left).
Adventure
Haus
Adventure Haus is a contemporary "fun house" with an adventurous outdoor theme, employing art, technology, scent, sound, video, and print to convert temporary spaces into engaging museums, ripe for social media sharing. Robust yet playful iconography complement a color palette inspired by nature's bold and subtle elements. The business plan and high-level room concepts are integrated to establish the brand's overall feel and tone, showcased in a business prospectus designed to evoke a magazine-like experience for potential investors. Look through it below.
